Is it more beneficial for a firm to keep one design aesthetic? Or is it an asset to have a variation in design aesthetics applied in a project?
Post any thoughts/ideas that the office visit may have provoked. The goal of these posts are to expand upon the events and extrapolate from the experiences.

Interesting question, but I think it really depends on the project and the site. There's no rule that hard geometries can't be used with curvilinear properties in the same project, however, it might aid in general understanding of the language of the project if a consistent design is used. This might also differ in private vs. public design. Anyone have a precedent?
ReplyDeleteon one hand, it gives the firm a consistent image. when you see a project done by raymond jungles, you know that it is his.
ReplyDeletehowever in other firms, there exists a variety of forms. i think that there is a common ground between design aesthetics that are used within a firm that allows for a creative collaboration.
We are all sitting here in the hotel room at LABASH Las Vegas, and we concur with Peter's response.
ReplyDeleteDaniella, Sefora, Steve, and Joanna